x
o Smart
Web Mechanics

Make viewers dig deep for their topic of interest,
and they will -- in another Web site!


Have you ever visited a Web site that you were unable to find the information you were interested in a reasonable amount of time?  Perhaps you found the subject matter, but got lost when you followed the links to the detail.  Quickly, you get frustrated, realize you are just wasting your time and then exit the site.

You are not alone.  The vast majority of viewers on the Internet demand quick access to the information of interest to them,  yet some Web developers just don't pay enough attention to their needs.

Keep viewers attention with smart Web mechanics

by George Technologies:
o Functional Organization
Web sites must be organized according to the way viewers think, beginning with quickly accessible broad topics and related detail material at hand.  The role of structure increases in importance, as the size of the Web site increases.  George Technologies utilizes several techniques to assist the user in understanding what is included in the site, where it can be found and a quick way to get there.
o Quick Load Speed
On average, the typical person will spend only 7 seconds finding what they are looking for on a page.  George Technologies designs fast, colorful pages with good clarity on graphic image material to best meet their needs.
No one beats our fast load speed without losing the 
high quality standards of our pages and graphic images!
o Easy Maneuverability
Many approaches are taken by George Technologies to assure fast, easy maneuverability in a Web site: 
 
  • Meaningful link labels
  • Standard, well designed master link sets at the top, left and/or bottom of every page in the Web site.
  • Conveniently placed supporting  links throughout the pages.
  • Links to appropriate sites located outside your Web site without impairing the viewers' ability to easily return to your site.
  • Inclusion of  a Web site map or table of contents when appropriate.
o Readability
Several techniques are incorporated in our customers' sites  to enhance the readability of the material:
  • Short pages or longer pages with easily maneuverable link sets.
  • Concise paragraphs with good content, grammar and spelling
  • Highlighted main points with short paragraphs to enhance speed reading.
  • Follow industry standard page guidelines for easy viewing from the majority of browsers.
  • Appropriate color design for easy reading or printability.
  • No loud, flashing, moving items or otherwise distracting noise or animation on business sites, unless targeting an audience that appreciates these items.
o Good Marketing
Good Web sites capture and keep the attention of  the intended target audience. 
See Page Design for an overview on Marketing and other important page design considerations or click on Web Marketing directly for more detail on this topic.

Don't waste your time and money!

Keep your Web site viewers interested in you.

Contact George Technologies today.


 
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Copyright George Technologies. All rights reserved. February 6, 2004
Custom Page Design by Nikki George, Webster, NY
Updated February 14, 2004
webmaster04@georgetech.com